Wall Street firms are positive on the news that Twitter is selling its MoPub unit to AppLovin, with Truist writing that the move would be “highly beneficial” to both companies. The deal is highly beneficial to both companies, both strategically and financially short- and medium-term, increasing our confidence in their respective ability to execute on it. ‘For AppLovin, the deal “improves APP’s scale, removes an important competitor and enhances App’s offerings to both publishers and advertisers’, according to Truist Securities. AppLovin (Nasdaq: APP US) shares closed 10,3% higher.