Big day for Apparel and Footwear industry as Nike and Deckers jumped on Friday’s session after blowout earnings release. Renowned brands like HOKA ONE ONE coupled with a robust direct-to-consumer (DTC) business model and product innovations are acting as catalysts for Deckers Outdoor Corporation DECK. The company has been expanding brand assortments, introducing more innovative line of products, targeting consumers digitally and optimizing omni-channel distribution for a while. Deckers shares jumped 6,96% setting a new all-time high at $380,66. Company’s shares have advanced over 30% for 2021.