Peloton Interactive Inc (Nasdaq: PTON) shares are trading higher by 5.6% at $102.97 after the company announced the launch of an apparel brand. Peloton says the inaugural collection for fall 2021 includes style-forward, expertly-crafted pieces that have been wear-tested by real Peloton Members, non-members and Peloton's own instructors doing Peloton workouts across the platform's various fitness modalities to ensure every style is high-performing and body-inclusive. PTON’s shares are 29% lower for the year.