In almost every weekly report since the outbreak of the pandemic and the general lockdowns, I have been stressing the fact as to how dramatically the consumer behavior and  traditional working routine will change. The change of whole sectors is shocking and one of the sectors that stood out during the lockdown was the “working out at home” sector. This sector pre- existed, but since there has always been the option of working out elsewhere, people were not enthusiastic or even interested in this perspective.

According to the last statistics, during the pandemic, online fitness applications’ downloads increased up to 60%. Just in India, there have been registered 58 millions new users in online fitness applications.

Bad news for traditional fitness centers is not over yet. In the same study, 60% of the Americans, who continued to work out at home, state that it has been an unusually pleasant experience to do that from the comfort of their home and with the flexibility of time choice, and so they reckon to cancel their subscriptions from the gyms in which they are members.

Now many giants of sports goods and fitness, have significantly developed their applications, while at the same time sales of equipment for home are increasing.

Peloton can be described as a company that did the so- called business miracle. It entered the stock market literally at the right time. On September 2019. A few months later, pandemic bursted and company’s shares made a remarkable upward move from $20 to an unbelievable $90. On Thursday, after the session’s closing, announced $607,1 millions fourth quarter’s revenues, increased by 172%. All financial data exceeded analysts’ estimates, while for year 2021, Peloton expects a revenue sharp increase as much as $3,5 billions. Furthermore, the company recorded a huge rise in its basic activities and a members’ rise up to 90% is expected during 2021.