Chipmaker Qualcomm built a massive business by providing radio-frequency and modem chips for smartphones. For its next act, the company seeks to provide smarts for a host of devices that connect to the internet, ranging from cars to augmented reality glasses. Investors like the story and have driven Qualcomm stock higher. The strategy shift under new Chief Executive Cristiano Amon is designed to expand Qualcomm's addressable market from about $100 billion today to roughly $700 billion over the next decade.